91ÌÒÉ«

AACSB Recognizes 106 Schools Extending Business and Accounting Accreditation

An empirical investigation of regional differences in consumption behaviors in an emerging economy We draw on the literature in sociology, geography, history and predict that significant regional differences exist in consumption behaviors between North and South Vietnam, bearing important implications for international marketers.

This is the first study to examine the role of gender, financial literacy, identification with borrowers, and collateral perception in pro-social P2P lending.

This study examines 1,347 lending decisions by finance students on a mock P2P site. Testimonials were used to randomly condition the financially literate lenders towards for-profit or pro-social decision-making.

The entrenchment of the ideal worker norm during the COVID-19 pandemic: Evidence from working mothers in the United States. Shifts in the ideal worker culture as experienced by working mothers in the U.S. during COVID-19 are examined.

The study investigates the construct validity of four major interest inventories yielding highly correlated RIASEC scores but different high-point codes.

This study examines the influence of three conditions on the benefits or costs of terminating franchisees.

Student in COB’s IB program is selected as a 2022 Next-Gen Scholar for the US Chamber of Commerce. 2022 Next Gen Scholars Spotlight | U.S. Chamber of Commerce (uschamber.com)

Students in MKTG-437 get real-world experience and make an impact on a real community organization The College of Business at 91ÌÒÉ« is working to elevate minority-owned businesses within the greater Long Beach community by offering free digital marketing services.

Closing the knowledge gap of crowdfunding by examining the success factors of campaigns at Kickstarter. Published November 2022  Journal of Business Research Author List: Aslihan Salih, Burze Yasar, Isil S.

Holistic Thinking and Proactive Decision-Making with Goal Commitment of Hotel Employees Published July 26, 2022 Author: Dr. Hyungmin Michael Chung, Information Systems Vol. 22 No. G1 (2022): GJMBR-G Interdisciplinary: Volume 22 Issue G1

Congratulations to our COB Faculty recipients of the 2022/23 Faculty Research Awards to promote Racial Equity, Diversity, and Inclusion.Faculty Members:  Ming Chen, Professor, Management; Jasmine Yur-Austin, Professor, Finance